Created a new brand identity for a functional beverages and superfoods food truck. I designed a unique logo, an eye-catching food truck design, a menu, and merch to bring the entire branding together.
Passionflower is a food truck that sells healthy drink options such as smoothies, juices, and kombucha. Their branding was minimalistic and stuck to a black-and-white color palette. Their branding did not fit the bright and fun products that they sold.
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I played with different ways to showcase the exciting nature of the brand. I wanted the message and emotion portrayed to be joyful, playful, and health-conscious. The typefaces and logos featured below are just a few of my iterations during the creative process.
The logo has funky letter forms and unique shapes. The small flower in the “O” is a visual representation of the brand name, Passionflower. The description of the brand is in a refined typeface that mentions the brand’s health focus. The colors are unique and fun. They give a nod to the colorful drink products that Passionflower provides. The Passionflower graphic is simplified to visually showcase the brand name.
BRAND GUIDELINES
TRUCK WRAP
BRAND ELEMENTS
